Hooked on yarn and stitching up a slow fashion revolution, from Carmarthenshire, Wales, creating beautiful, eco-conscious handmade gifts.
In a world increasingly aware of its environmental footprint, I created Sarah Lou Crafts from a simple desire to create beautiful, mindful gifts that won’t cost the Earth. I am a passionate advocate for sustainable living, using natural materials like British wool, cork fabric, and cotton threads, plus recycled and repurposed yarns, for a long term approach to thoughtful purchases and meaningful gift giving.
In 2016 my youngest son, who is autistic, was diagnosed with a rare lymphoma aged 14 years old. I took voluntary redundancy to become his full-time carer and during an incredibly difficult, high-stress period of hospital visits and treatments, I found that crafting was vital for my own mental health and well-being, it offered a quiet, grounding space to process everything. Needing to supplement our family's income while staying at home to care for my son, I took a leap of faith and began selling my handmade pieces online in 2017, initially under the name Adventure Accessories before evolving into Sarah Lou Crafts in 2023.
I was then diagnosed with my own cancer in September 2025 and continued to run my small business through my treatment as it was a much needed boost to my mental health and wellbeing to have such a positive focus and motivation to keep going.
In September 2023 I won the Small Business Sunday,
SBS Award from Theo Paphitis.